by Barry "Killer Poet" Brown | May 4, 2023 | Marketing
Email marketing has long been a powerful tool for reaching customers and nurturing leads. But with the rise of electronic direct marketing (EDM), marketers now have access to a wider range of communication channels to support their email campaigns. In this article,...
by Barry "Killer Poet" Brown | May 3, 2023 | Marketing
EDM or Electronic Direct Marketing is a powerful tool to reach out to your target audience and generate leads, sales, and brand awareness. Many businesses have leveraged the power of EDM to create successful marketing campaigns. In this article, we’ll look at...
by Barry "Killer Poet" Brown | May 1, 2023 | Email Marketing
Email marketing and EDM (Electronic Direct Marketing) are often used interchangeably, but they are not the same thing. Email marketing involves sending promotional messages to a group of people via email, while EDM is a broader category that includes email marketing,...
by Barry "Killer Poet" Brown | Apr 28, 2023 | Email Marketing
Email marketing is one of the most cost-effective ways to reach out to potential customers and engage with existing ones. It allows businesses to connect with their audience directly and personalize their messages to increase the chances of conversions. But just how...
by Barry "Killer Poet" Brown | Apr 26, 2023 | Email Marketing
Email open rates are a key performance indicator (KPI) that measures the percentage of recipients who open an email campaign. In this article, we’ll dive into the intricacies of email open rates, explore industry benchmarks, and provide insights on what makes a...
