Writing sales messages that resonate with your prospect requires that you enter the conversation that’s taking place in their head.
You want to understand your prospect to the point where you’re using the same type of language on the page that he or she uses in their internal dialogue.
This requires that you do deep research.
Check out the following video to learn how to conduct deep research that allows access into your prospects inner most thoughts.
How to Use Buzz Marketing to Generate Word-of-Mouth Sales for Your Books
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