Here’s a selection of projects I’ve completed, led, contributed to, and/or published since 2018
I wrote this long-form sales letter to promote a front-end offer for Paradigm Press in 2019. It generated over $20,000 (at a $49 price point) in 30 days and tied with the control they had at the time. The conversion rate was 1.5%.
Click the picture on the left to open and read the Original document.
This webinar launched a brand new franchise back in September 2020. The week we launched we managed to capture 100 new customers from cold traffic and generate over $250K in revenue for the franchise. Not a bad start to a brand-new business!
This sales page helped the client close 100 new sales per day despite having increased the price by 50%. It seems the strong copy and testimonials helped this product stand out in the marketplace.